You may have several courses which cater for different students. You may need to devise several different marketing campaigns depending on the courses you wish to promote. The type of language student you want to attract to different courses will determine what channel you use to promote your courses.
Factors to consider:
Your physical location, timezone, native languages, currency conversion/cost, teacher expertise, market trends and opportunities.
Choosing your student focus is important in identifying your most effective online marketing channels, over the coming weeks will will provide tips and how to best use each channel.
Types of language students and online marketing channels:
We cover specific tips on each language student segment and the best online marketing channels in other posts
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